Information & Resources for

Athletes, Teams and Sponsors

We've compiled the most commons questions and concerns we hear from athletes, teams and sponsors here.

Information for Athletes & Teams

Is this actually realistic for someone like me?

Yes—if you’re willing to take consistent action.

This is not based on:

Your level in your sport

Your results

Your social following

It’s based on your ability to:

Start conversations

Follow up

Book meetings

If you can do that consistently, this works.

What am I actually selling?

You’re not selling sponsorship - or at least not in a way you have prior.

You’re booking a meeting for a company to learn about a structured marketing campaign that features you as the visual component.

That’s it.

You are not expected to:

Close deals

Explain every detail

Be a marketing expert

Your job is simple:

👉 Get the right person interested enough to take a meeting - we'll manage it from there forward.

What happens after I book a meeting?

Once a meeting is booked through your unique link:

The SimpleSponsor team takes over

They run the sales process

They present and close the deal

You stay involved as the relationship owner—but you are not responsible for closing.

The more active you stay in the relationship, the more likely you'll be to see sponsors close deals and provide funding.

Why would a company take me seriously?

Because you’re not pitching yourself—you’re introducing an opportunity.

Companies are evaluating:

The campaign

The structure

The potential return

The good news is this, our team is going to convey the heavy-hitting campaign information once we're introduced to your potential sponsor. You don't need to memorize a pitch or learn in-depth attributes of the marketing campaign.

You are the entry point, not the product.

That removes a lot of pressure—and makes this far more approachable for individuals and groups that aren't experienced at sales.

How hard is this actually going to be?

It will challenge you—but it’s very doable.

You will experience:

Get ignored sometimes

Hearing “no”

Have conversations that don’t go anywhere

Sponsors that change their mind just before signing

But you are not trying to convince everyone.
You’re trying to find the right people and book meetings.

If you can handle the training required to reach your ambitions - this is completely doable with consistency

What if nobody books a meeting with me?

That usually means one of three things:

Not enough outreach

Not enough follow-up

Targeting the wrong companies

This is fixable.

When you:

Increase activity

Stay consistent

Improve how you approach people

…you will start getting traction.

How many people do I need to reach out to?

More than you think—but less than you fear.

You should expect:

Multiple conversations per week

Consistent follow-up

A steady pipeline of outreach

You don’t need one perfect conversation.
You need consistent activity.

Here's some good news: we've created this program for athletes & teams to capture the maximum funding possible. You won't need dozens of sponsors to move forward. Depending on your sport, a single or a small group of sponsors could be enough to fund your entire season.

What am I responsible for?

You are responsible for:

Starting conversations

Following up

Booking meetings through your link

Maintaining the sponsor relationship after the deal

You are not responsible for running campaigns or closing deals - that's SimpleSponsor's role (and we're good at it).

How much money can I actually make?

Sponsorship Activation

$9,500 deal → $6,500 to you (you pay for the "artifact" & photos/videos out of this budget)

The remainder is yours to spend.

SponsorMedia Campaigns

At list price, you earn 50% of the total contract value.

Real Examples of SponsorMedia Packages:

$23,000 deal → $11,500 to you

$39,000 deal → $19,500 to you

$85,000 deal → $42,500 to you

$160,000 deal → $80,000 to you

$310,000 deal → $155,000 to you

SimpleSponsor's portion is 50% of list price. If a sponsor negotiates for less, it is deducted from your earnings.

We've priced it this way to ensure we're protected on the bulk media & ads purchases required to build the SponsorMedia program.

When a sponsor runs a second, third, fourth...tenth campaign - you won't need to go through Activation again.

If the sponsor wants a new artifact (new race suit, jersey, apparel, etc), then we'll have them go through Activation again to recapture photos/videos and provide you the resources to purchase the artifact.

Your income is directly tied to:
👉 How many meetings you create that turn into deals - no limit, and you're paid on every campaign the sponsor runs.

When do I get paid?

The flow is simple:

You book the meeting

The deal is closed by SimpleSponsor

The campaign is funded

You receive your portion for Activation ($6,500) so you can buy the artifact and capture professional photos/videos

Once you've submitted the photos/videos to SimpleSponsor, we transfer the campaign portion of your earnings.

This keeps everyone accountable to promises made, and ensures the sponsor's campaign launches in a timely manner.

Do I need to set up a business or LLC?

You don’t have to immediately—but you should plan to at some point.

Setting up a formal business for your competitive ambitions will:

Make sponsors take you more seriously

Track income & expenses more easily

Make tax reporting more streamlined

If you’re serious about this, treat it like a business.

SimpleSponsor is not a business/tax advisor, please consult a professional for advice about your exact situation.

What if I don’t perform well as an athlete or team?

Your athletic performance is not what drives sponsor value in this system.

Sponsors are investing in a structured marketing campaign—not race results, rankings, or outcomes in competition.

That said, performance still matters in one important way:
👉 Expectation setting

You should never position your value as:

Winning

Podiums

Rankings

Instead, your value comes from:

Activity

Communication

Consistency

Professionalism

If you:

Stay engaged

Communicate regularly

Represent the partnership well

…you can create a successful sponsorship regardless of competitive results.

Where athletes run into trouble is when they:

Overpromise performance

Tie sponsor expectations to outcomes they can’t control

Be clear, be honest, and focus on what you can control.

How can I actually get myself in front of sponsors?

Start simple and local.

Make a list of companies you already recognize in your area that have 10–15+ employees. These are businesses with enough structure and budget to participate.

Then take action:

Call them

Email them

Stop by in person and ask to speak with someone in marketing or leadership

You are not trying to close a deal—you are simply introducing the opportunity and working toward booking a meeting.

If you’re unsure where to start:

Think about companies you see regularly

Businesses your family or network interacts with

Local service providers, contractors, or B2B companies

Familiarity makes the first conversations easier.

If you need help, SimpleSponsor will:

Help you build a target list

Show you what to say

Give you confidence for your first few conversations

The goal is not perfection—it’s getting into conversations.

Once you’re talking to real companies, you’re doing it right.

Information for Sponsors

Why wouldn’t I just run ads through Google, Meta, or an agency?

SponsorMedia is not a replacement for traditional ads—it's an enhancement of them.

Most campaigns fail due to lack of trust and context. SponsorMedia pairs media with a real-world narrative (the athlete), creating recognition across multiple channels.

Instead of isolated ads, you get a coordinated system:

Direct mail (targeted outreach)

Display ads (repetition + retargeting)

Streaming TV (authority + credibility)

This increases recall, trust, and response rates.

Our ability to package multi-channel media distribution and bulk media buying ensures we're market priced while maintaining margin for our athletes to capture and apply towards their ambitions.

How much of my marketing investment benefits the athlete I'm sponsoring?

When SponsorMedia packages are sold at list price - athletes/teams earn 50% of the contract value. We provide the offer to the athlete at a fixed wholesale rate of 50% from list price.

This ensures our intention is clear - maximize the benefit to the athletic ambitions of SimpleSponsor athletes & teams.

Our ability to buy media & ads at bulk is what creates this margin at scale.

Am I overpaying for media because of the sponsorship structure?

No.

The media portion of your campaign is executed using bulk purchasing and structured deployment, which allows us to:

Maintain competitive media efficiency

Deliver across multiple channels

Preserve margin for both execution and athlete participation

You are not paying a premium for “sponsorship”—you are funding a fully built campaign system with added narrative leverage.

How do I know this isn’t just funding someone’s hobby?

Fair question—and the wrong programs often are.

In this model:

The campaign is the primary product

The athlete is part of the delivery system, not the expense

Your investment funds:

Direct mail distribution

Digital advertising

Streaming TV placements

Campaign infrastructure

The athlete benefits because the campaign exists and performs, not the other way around.

What am I actually buying here?

You are buying a coordinated marketing campaign, not a logo placement.

That includes:

Targeted direct mail outreach

Digital display advertising for reinforcement

Streaming TV placements for authority

Campaign messaging and creative

Tracking and response infrastructure

The athlete acts as a human anchor that gives the campaign context and memorability.

How does this actually produce leads?

The campaign is structured to create multiple touchpoints:

Direct mail initiates awareness and action

Display ads reinforce visibility and stay in front of prospects

Streaming TV builds credibility and familiarity

All channels direct toward your response mechanism or call-to-action:

Calls

Form submissions

Landing pages

This creates inbound opportunities—not just impressions.

What kind of companies does this work best for?

This performs best for companies that:

Sell higher-value products or services

Have a defined sales process

Can follow up on inbound leads

It is especially effective in:

B2B environments

Service-based industries

Niche or specialized markets

It is not ideal for low-margin, high-volume consumer products without a sales process.

The more you and your organization understand your Customer Acquisition Cost & Customer Lifetime Value - the more we can dial in your campaign's effectiveness and ROI.

What kind of results should I realistically expect?

Results vary based on your business and execution, but campaigns are designed around:

Proven direct mail response behavior

Multi-channel reinforcement

Increased familiarity and trust

The outcome is typically:

More inbound conversations

Warmer prospects

Shorter sales cycles

We set expectations upfront based on your specific situation.

How is performance tracked?

We implement clear tracking methods across SponsorMedia campaigns:

Unique call tracking numbers

Google / Meta pixel

IP Address & Physical Address attribution

We aggregate all campaign attributes into a single dashboard for global campaign results.

Can I make monthly or quarterly payments for campaigns?

No—campaigns are not structured as installment payments.

If you prefer to spread investment over time, the approach is to run smaller campaigns sequentially rather than one large campaign upfront.

Example:
If your goal is to reach a 100,000-person audience but you prefer to invest quarterly:

We would launch a 25,000-person campaign first

Complete it fully

Review performance and results with you

Then decide whether to continue with the next 25,000-person campaign

This gives you:

Flexibility in cash flow

Real performance data between campaigns

The ability to scale based on results

It’s important to note:
Larger campaigns benefit from lower cost per impression, so there is an efficiency advantage to committing upfront—but both approaches are viable depending on your preference.

What happens if the campaign doesn’t perform as expected?

We address it directly.

We do the following regardless of results:

Review campaign data

Evaluate response and follow-up

Identify gaps (offer, audience, execution)

Adjust where possible

Even in underperformance scenarios, you still receive:

Full media deployment

Market exposure

Data and insight for future campaigns

Market and audience insights as it relates to your Ideal Customer Profile

Is this a one-time campaign or something we can scale?

This is designed to scale.

After the first campaign, we can:

Refine targeting

Improve messaging

Increase distribution

Layer additional campaigns

Most value is created through iteration and consistency, not a single deployment.

Why use competition sports at all in a marketing campaign?

Because attention is earned—not assumed.

Competition provides:

A unique and memorable context

A real-world narrative people follow

A differentiator from standard advertising

Instead of blending in with other ads, your campaign:

Stands out

Feels human

Builds recognition faster

We've replaced the need to hire actors / models to create an "attractive character", this is a core driver of why our model works well for all parties.

© 2026 SimpleSponsor - All rights reserved.