
You start the conversation, we present the program and deliver on all promises made and marketing required.
Once registered, we'll provide you a unique link to set meetings with us and your potential sponsors.
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2. Schedule a SimpleSponsor Virtual Call
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3. We Present the Sponsorship Offers
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SimpleSponsor handles the design, formatting, print, postage, and reporting. Targeted delivery is tracked throughout all campaign types.

Once your sponsor's target audience has received Direct Mail Ads, we position content in Google & Meta to further your sponsor's brand awareness.

Lastly, we reach your sponsor's target audience with Streaming TV Ads to maximize reach, effectiveness and results.
All while displaying you and the sponsor in your activation "artifact".

Sponsorship "Artifact"
- (Apparel, Gear, etc) + photos/videos
Direct Mail Flyers - mock-up & approvals
- Design, bulk postage, and tracking setup
Google / Meta Ads Delivery System
- Ad platform setup & content prep.
Streaming Ad Creation - Video & Audio
- Audience, data, and content integrations.
Audience Data Purchase
- Sponsor Identifies "Ideal Customer" and SimpleSponsor Builds a Matching List

Audience Size Selection by Budget:
5k, 10k, 25k, 50k, 100k+
Targeted Direct Mail Campaign with Proof of Delivery
Google & Meta Ads distribution for
Brand Impressions
Streaming TV Ads distribution across Preferred TV Apps
Robust Reporting to Prove
Performance across Campaign
SimpleSponsor helps businesses turn athlete sponsorships into real marketing campaigns.
Instead of traditional sponsorships that rely on logo placement or passive exposure, SimpleSponsor activates the partnership and delivers targeted advertising campaigns designed to reach the sponsor’s ideal audience.
The program operates in two steps:
Activation creates the marketing assets needed for the campaign.
SponsorMedia delivers the sponsor’s message to targeted audiences through scalable advertising campaigns.
This allows sponsorships to generate real marketing visibility instead of simply brand association.
...the third step is the sponsor renewing the SponsorMedia campaign and you getting paid again for no additional work.
Activation prepares the campaign.
The athlete secures the brand "artifact" and captures photos or videos, while the sponsor completes onboarding that defines their target audience, messaging, and campaign preferences.
SimpleSponsor then produces the campaign video and prepares the advertising structure used for SponsorMedia.
Artifacts are something purchased by the Athlete or Team after they've been paid for Activation. Artifacts depend on sport, but typically they're items like:
- Custom Branded Racing Suits
- Branded Apparel used in Competition or Training
- Decals that can be applied to Equipment or Gear used during Competition
The Athlete or Team then follows the specification provided by SimpleSponsor to obtain professional photos & videos. This is paid for out of the same budget obtained during Activation.
SponsorMedia is the campaign engine that delivers the sponsor’s message to targeted audiences.
Sponsors select the audience size they want to reach, and the campaign is distributed using coordinated media channels designed to generate visibility and measurable marketing activity.
Campaigns can scale depending on the sponsor’s goals and budget. Audiences are customized to match Sponsor's "ideal customer profile"
When a sponsor signs a partnership through your introduction, you earn a commission from the sponsorship agreement. SimpleSponsor manages the deal structure, contracts, and administration so you can focus on building relationships.
The unique calendar link you used to set the meeting is what ties your account to the sponsor and the funding provided through whichever sponsorship package(s) they purchased.
Athletes & Teams are paid Activation Commissions when they're received by SimpleSponsor. Commissions for SponsorMedia are paid when the artifact is secured and the photos/videos have been submitted to SimpleSponsor.
No.
SimpleSponsor does not rely on an athlete’s personal audience to deliver sponsor value.
Instead, the program builds and delivers targeted audiences through marketing campaigns.
This allows athletes at many levels to secure sponsors.
The athlete’s role is simple.
They secure the sponsor relationship, obtain the brand artifact, and capture the photos or videos used to create the campaign.
SimpleSponsor handles the campaign production and media distribution.
Sponsors receive a structured marketing campaign designed to reach their ideal audience.
Instead of relying on passive sponsorship exposure, their partnership becomes an active marketing campaign that can generate visibility and measurable reach.
Yes.
Once Activation is complete, sponsors can run additional SponsorMedia campaigns throughout the year to increase their reach or extend their marketing activity.
If a sponsor wants updated creative or new marketing assets, the Activation process can be repeated to create new campaign content.
Activation costs the same - commissions paid remain the same for the athlete or team.
SponsorMedia Campaigns are only limited by total available audience size in the US and the budget of the Sponsor Business. Commissions stay in place no matter the campaign size. Our goal is to get you the funding you need to pursue your highest ambitions.
Yes—if you’re willing to take consistent action.
This is not based on:
Your level in your sport
Your results
Your social following
It’s based on your ability to:
Start conversations
Follow up
Book meetings
If you can do that consistently, this works.
You’re not selling sponsorship - or at least not in a way you have prior.
You’re booking a meeting for a company to learn about a structured marketing campaign that features you as the visual component.
That’s it.
You are not expected to:
Close deals
Explain every detail
Be a marketing expert
Your job is simple:
👉 Get the right person interested enough to take a meeting - we'll manage it from there forward.
Once a meeting is booked through your unique link:
The SimpleSponsor team takes over
They run the sales process
They present and close the deal
You stay involved as the relationship owner—but you are not responsible for closing.
The more active you stay in the relationship, the more likely you'll be to see sponsors close deals and provide funding.
Because you’re not pitching yourself—you’re introducing an opportunity.
Companies are evaluating:
The campaign
The structure
The potential return
The good news is this, our team is going to convey the heavy-hitting campaign information once we're introduced to your potential sponsor. You don't need to memorize a pitch or learn in-depth attributes of the marketing campaign.
You are the entry point, not the product.
That removes a lot of pressure—and makes this far more approachable for individuals and groups that aren't experienced at sales.
It will challenge you—but it’s very doable.
You will experience:
Get ignored sometimes
Hearing “no”
Have conversations that don’t go anywhere
Sponsors that change their mind just before signing
But you are not trying to convince everyone.
You’re trying to find the right people and book meetings.
If you can handle the training required to reach your ambitions - this is completely doable with consistency
That usually means one of three things:
Not enough outreach
Not enough follow-up
Targeting the wrong companies
This is fixable.
When you:
Increase activity
Stay consistent
Improve how you approach people
…you will start getting traction.
More than you think—but less than you fear.
You should expect:
Multiple conversations per week
Consistent follow-up
A steady pipeline of outreach
You don’t need one perfect conversation.
You need consistent activity.
Here's some good news: we've created this program for athletes & teams to capture the maximum funding possible. You won't need dozens of sponsors to move forward. Depending on your sport, a single or a small group of sponsors could be enough to fund your entire season.
You are responsible for:
Starting conversations
Following up
Booking meetings through your link
Maintaining the sponsor relationship after the deal
You are not responsible for running campaigns or closing deals - that's SimpleSponsor's role (and we're good at it).
Sponsorship Activation
$9,500 deal → $6,500 to you (you pay for the "artifact" & photos/videos out of this budget)
The remainder is yours to spend.
SponsorMedia Campaigns
At list price, you earn 50% of the total contract value.
Real Examples of SponsorMedia Packages:
$23,000 deal → $11,500 to you
$39,000 deal → $19,500 to you
$85,000 deal → $42,500 to you
$160,000 deal → $80,000 to you
$310,000 deal → $155,000 to you
SimpleSponsor's portion is 50% of list price. If a sponsor negotiates for less, it is deducted from your earnings.
We've priced it this way to ensure we're protected on the bulk media & ads purchases required to build the SponsorMedia program.
When a sponsor runs a second, third, fourth...tenth campaign - you won't need to go through Activation again.
If the sponsor wants a new artifact (new race suit, jersey, apparel, etc), then we'll have them go through Activation again to recapture photos/videos and provide you the resources to purchase the artifact.
Your income is directly tied to:
👉 How many meetings you create that turn into deals - no limit, and you're paid on every campaign the sponsor runs.
The flow is simple:
You book the meeting
The deal is closed by SimpleSponsor
The campaign is funded
You receive your portion for Activation ($6,500) so you can buy the artifact and capture professional photos/videos
Once you've submitted the photos/videos to SimpleSponsor, we transfer the campaign portion of your earnings.
This keeps everyone accountable to promises made, and ensures the sponsor's campaign launches in a timely manner.
You don’t have to immediately—but you should plan to at some point.
Setting up a formal business for your competitive ambitions will:
Make sponsors take you more seriously
Track income & expenses more easily
Make tax reporting more streamlined
If you’re serious about this, treat it like a business.
SimpleSponsor is not a business/tax advisor, please consult a professional for advice about your exact situation.
Your athletic performance is not what drives sponsor value in this system.
Sponsors are investing in a structured marketing campaign—not race results, rankings, or outcomes in competition.
That said, performance still matters in one important way:
👉 Expectation setting
You should never position your value as:
Winning
Podiums
Rankings
Instead, your value comes from:
Activity
Communication
Consistency
Professionalism
If you:
Stay engaged
Communicate regularly
Represent the partnership well
…you can create a successful sponsorship regardless of competitive results.
Where athletes run into trouble is when they:
Overpromise performance
Tie sponsor expectations to outcomes they can’t control
Be clear, be honest, and focus on what you can control.
Start simple and local.
Make a list of companies you already recognize in your area that have 10–15+ employees. These are businesses with enough structure and budget to participate.
Then take action:
Call them
Email them
Stop by in person and ask to speak with someone in marketing or leadership
You are not trying to close a deal—you are simply introducing the opportunity and working toward booking a meeting.
If you’re unsure where to start:
Think about companies you see regularly
Businesses your family or network interacts with
Local service providers, contractors, or B2B companies
Familiarity makes the first conversations easier.
If you need help, SimpleSponsor will:
Help you build a target list
Show you what to say
Give you confidence for your first few conversations
The goal is not perfection—it’s getting into conversations.
Once you’re talking to real companies, you’re doing it right.
SponsorMedia is not a replacement for traditional ads—it's an enhancement of them.
Most campaigns fail due to lack of trust and context. SponsorMedia pairs media with a real-world narrative (the athlete), creating recognition across multiple channels.
Instead of isolated ads, you get a coordinated system:
Direct mail (targeted outreach)
Display ads (repetition + retargeting)
Streaming TV (authority + credibility)
This increases recall, trust, and response rates.
Our ability to package multi-channel media distribution and bulk media buying ensures we're market priced while maintaining margin for our athletes to capture and apply towards their ambitions.
When SponsorMedia packages are sold at list price - athletes/teams earn 50% of the contract value. We provide the offer to the athlete at a fixed wholesale rate of 50% from list price.
This ensures our intention is clear - maximize the benefit to the athletic ambitions of SimpleSponsor athletes & teams.
Our ability to buy media & ads at bulk is what creates this margin at scale.
No.
The media portion of your campaign is executed using bulk purchasing and structured deployment, which allows us to:
Maintain competitive media efficiency
Deliver across multiple channels
Preserve margin for both execution and athlete participation
You are not paying a premium for “sponsorship”—you are funding a fully built campaign system with added narrative leverage.
Fair question—and the wrong programs often are.
In this model:
The campaign is the primary product
The athlete is part of the delivery system, not the expense
Your investment funds:
Direct mail distribution
Digital advertising
Streaming TV placements
Campaign infrastructure
The athlete benefits because the campaign exists and performs, not the other way around.
You are buying a coordinated marketing campaign, not a logo placement.
That includes:
Targeted direct mail outreach
Digital display advertising for reinforcement
Streaming TV placements for authority
Campaign messaging and creative
Tracking and response infrastructure
The athlete acts as a human anchor that gives the campaign context and memorability.
The campaign is structured to create multiple touchpoints:
Direct mail initiates awareness and action
Display ads reinforce visibility and stay in front of prospects
Streaming TV builds credibility and familiarity
All channels direct toward your response mechanism or call-to-action:
Calls
Form submissions
Landing pages
This creates inbound opportunities—not just impressions.
This performs best for companies that:
Sell higher-value products or services
Have a defined sales process
Can follow up on inbound leads
It is especially effective in:
B2B environments
Service-based industries
Niche or specialized markets
It is not ideal for low-margin, high-volume consumer products without a sales process.
The more you and your organization understand your Customer Acquisition Cost & Customer Lifetime Value - the more we can dial in your campaign's effectiveness and ROI.
Results vary based on your business and execution, but campaigns are designed around:
Proven direct mail response behavior
Multi-channel reinforcement
Increased familiarity and trust
The outcome is typically:
More inbound conversations
Warmer prospects
Shorter sales cycles
We set expectations upfront based on your specific situation.
We implement clear tracking methods across SponsorMedia campaigns:
Unique call tracking numbers
Google / Meta pixel
IP Address & Physical Address attribution
We aggregate all campaign attributes into a single dashboard for global campaign results.
No—campaigns are not structured as installment payments.
If you prefer to spread investment over time, the approach is to run smaller campaigns sequentially rather than one large campaign upfront.
Example:
If your goal is to reach a 100,000-person audience but you prefer to invest quarterly:
We would launch a 25,000-person campaign first
Complete it fully
Review performance and results with you
Then decide whether to continue with the next 25,000-person campaign
This gives you:
Flexibility in cash flow
Real performance data between campaigns
The ability to scale based on results
It’s important to note:
Larger campaigns benefit from lower cost per impression, so there is an efficiency advantage to committing upfront—but both approaches are viable depending on your preference.
We address it directly.
We do the following regardless of results:
Review campaign data
Evaluate response and follow-up
Identify gaps (offer, audience, execution)
Adjust where possible
Even in underperformance scenarios, you still receive:
Full media deployment
Market exposure
Data and insight for future campaigns
Market and audience insights as it relates to your Ideal Customer Profile
This is designed to scale.
After the first campaign, we can:
Refine targeting
Improve messaging
Increase distribution
Layer additional campaigns
Most value is created through iteration and consistency, not a single deployment.
Because attention is earned—not assumed.
Competition provides:
A unique and memorable context
A real-world narrative people follow
A differentiator from standard advertising
Instead of blending in with other ads, your campaign:
Stands out
Feels human
Builds recognition faster
We've replaced the need to hire actors / models to create an "attractive character", this is a core driver of why our model works well for all parties.
